From deep passion to architecture and its environment and out of a sincere motivation to make architecture accessible to the entire population, Shelly and her partner Zoya Shaham established an innovative cultural venture that produces technological integration between video content (including architecture) and mapping.
In her lecture she shares her unique story, in which she decided to change the course of her life and become the CEO of a technology company. She shears her difficulties in making the decision, the passion of an entrepreneur to build something new, dealing with perception of her close family and friends as well as her own.
It is a lecture about personal woman route, dealing with fears and achieving goals, about dealing with obstacles and successes.
About entrepreneurship and technological innovation but more than that about a personal mental innovation that every woman can make.