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OUR SPEAKERS
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Engineer, patent attorney, and intellectual property executive with nearly two decades of experience at the intersection of technology, innovation, and strategy. Former Chair of the Israel Patent Attorneys Association, with extensive experience working alongside inventors, entrepreneurs, researchers, designers, and creators across multiple industries. My work focuses on translating complex technological and legal developments into clear strategic thinking about innovation, creativity, and the future of professional work. I design and deliver lectures and workshops on artificial intelligence, innovation processes, creative thinking, and the practical integration of AI into research, professional practice, and organizational decision-making. My approach combines technological insight and process-oriented thinking to help individuals and organizations understand emerging changes, navigate uncertainty, and harness new tools in ways that strengthen human creativity, professional judgment, and meaningful innovation.
Rimma Pugatsch Shendelzon
VP of Intellectual Property and Lecturer
English, Hebrew
Languages:
Location:
Tel Aviv, Israel
Can also give an online talk/webinar
Paid only. Contact speaker for pricing!
MY TALKS
You’re Using 1% of AI. This Talk Is About the Other 99%.
Soft Skills, General, Professional Development, Data / AI / ML, Leadership, Innovation, Inspirational
Most people I meet treat AI the way we once treated Google: type a question, get an answer, move on.
I know, because I used to do the same thing. But then I changed the approach and gen AI tools became my best assistans ever!
In this talk, I share the golden rules I’ve discovered, the ones that transformed AI from a fancy search engine into a real thinking partner.
I show you how a well-structured conversation can take you from vague uncertainty to a concrete action plan: for career development, for a creative project, for a problem you’ve been stuck on for weeks.
I show you what happens when you stop just asking and start creating, through examples like converting a report into an interactive dashboard, creating professional studio-quality headshots and making animated videos.
Whether you want to grow professionally, solve a personal challenge, learn something new, or finally bring a creative idea to life, I will give you the practical approach and the confidence to begin, knowing that the magic does not happen in one click, but in the process of learning to ask the right questions!
The Broken Mirror: Gender Bias in Gen AI
General, Data / AI / ML, Women in Tech, Diversity and Inclusion, Inspirational, HR
Did you know that when you ask an AI to generate an image of a CEO, it almost always produces a man? Or that AI-powered hiring tools have been shown to systematically downgrade resumes simply because the candidate was a woman?
These are not edge cases. They are patterns, and they are everywhere!
AI systems learn from historical data, and history is not neutral. The result is a technology that can quietly amplify the very inequalities we are trying to overcome.
In this talk, I take you behind the curtain of AI bias. I show you real cases where algorithms treated men and women differently: in job screening, medical diagnosis, financial lending, and even in how search engines describe professionals. Through live demonstrations and striking visual examples, I reveal how gen AI models encode gender stereotypes in ways that are often invisible to the people who use them.
The goal of the lecture is not only to expose the “broken mirror” of AI bias, but also to explore how we can begin to fix it together!
When Memory Meets AI: Telling Personal Stories in a New Way
General, Data / AI / ML, Content, Marketing, Innovation, Inspirational
Imagine you could step back into a moment from your childhood and see it again - not as a faded photograph, but as a vivid scene, alive with color, texture, and emotion.
What if you could give shape to a memory that you have carried for years but never found the words to express?
That is exactly what I have been doing with AI. Over the past year, I have used generative AI tools to reconstruct some of my most personal memories and turn them into visual stories.
I recreated scenes from my first year as an immigrant in a new country and built a visual narrative about growing up with a complicated relationship to my own body.
I took fragments of childhood and turned them into short videos that share my stories with others.
In this talk, I share that journey. I walk you through the creative process, from translating a memory into a story, to building a scene, to assembling a short visual narrative, and I invite you to imagine what story you might tell.
Because the truth is, everyone carries stories worth telling. AI will not tell them for you. But it can become a remarkable creative partner, one that helps you see your own life in ways you never expected.
Who Owns What You Create? Creativity, Innovation, AI, Rights, and What Lies Between
General, Soft Skills, Professional Development, Data / AI / ML, Innovation, Inspirational
For centuries, the deal was simple: a painter is the creator of the painting, an inventor is the iventor of the patent. But what happens when a machine can generate a painting, draft a patent, or write a novel - in seconds?
This is not a hypothetical question. It is happening right now, and it is shaking the foundations of how we think about creativity, invention, and ownership.
I have spent nearly two decades working at the intersection of technology, innovation, and intellectual property, but today, I see how those systems are facing questions they were never built to answer:
Who is the inventor when AI contributes to a breakthrough? What does “original” mean when a machine has processed millions of existing works? And where do we draw the line between inspiration and imitation when an algorithm can replicate an artist’s style overnight?
In this talk, I unpack these questions through real cases and concrete examples. I explore what is shifting for creators and inventors, and I share the practical perspective you need to protect your work, rethink your creative process, and understand what is coming next.
A thought-provoking session about what it means to create in an age when creation itself is being redefined.
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You’re Using 1% of AI. This Talk Is About the Other 99%.
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The Broken Mirror: Gender Bias in Gen AI
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When Memory Meets AI: Telling Personal Stories in a New Way
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Who Owns What You Create? Creativity, Innovation, AI, Rights, and What Lies Between
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