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OUR SPEAKERS
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Engineer, patent attorney, and intellectual property executive with nearly two decades of experience at the intersection of technology, innovation, and strategy. Former Chair of the Israel Patent Attorneys Association, with extensive experience working alongside inventors, entrepreneurs, researchers, designers, and creators across multiple industries. My work focuses on translating complex technological and legal developments into clear strategic thinking about innovation, creativity, and the future of professional work. I design and deliver lectures and workshops on artificial intelligence, innovation processes, creative thinking, and the practical integration of AI into research, professional practice, and organizational decision-making. My approach combines technological insight and process-oriented thinking to help individuals and organizations understand emerging changes, navigate uncertainty, and harness new tools in ways that strengthen human creativity, professional judgment, and meaningful innovation.
Rimma Pugatsch Shendelzon
VP of Intellectual Property
English, Hebrew
Languages:
Location:
Tel Aviv, Israel
Can also give an online talk/webinar
Paid only. Contact speaker for pricing!
MY TALKS
Creative Thinking in Personal and Professional Life in the Age of Artificial Intelligence
Soft Skills, General, Professional Development, Data / AI / ML, Leadership, Innovation, Inspirational
An inspirational and practical lecture exploring how artificial intelligence can serve as a powerful partner for thinking, creativity, and personal development. Rather than focusing only on technical capabilities, the talk examines how individuals can expand their thinking and decision-making processes by working with AI tools in a structured and intentional way.
The lecture presents practical approaches for integrating AI into everyday professional and personal workflows: generating ideas, structuring complex problems, accelerating research, and supporting creative exploration. It demonstrates how AI can act not only as an information tool but also as a thinking companion that helps challenge assumptions, reveal new perspectives, and stimulate creative solutions.
Participants are introduced to simple yet powerful methods for interacting with AI systems more effectively: moving beyond basic prompts toward a more deliberate and process-driven approach. Through concrete examples and demonstrations, the session shows how AI can support activities such as planning projects, improving communication, developing new ideas, and reflecting on personal goals.
The lecture also addresses the mindset required to work productively with intelligent systems: curiosity, experimentation, and critical thinking. Participants leave with practical frameworks and examples that enable them to incorporate AI tools into their daily lives in a way that enhances creativity, efficiency, and thoughtful decision-making in both personal and professional contexts.
Gender Bias in Artificial Intelligence
General, Data / AI / ML, Women in Tech, Diversity and Inclusion, Inspirational, HR
A fascinating and eye-opening lecture that explores how artificial intelligence systems can reproduce, and sometimes amplify, existing gender biases embedded in society. The lecture explains why these biases emerge: AI systems are trained on historical data, and history itself reflects social inequalities. As a result, intelligent systems can become a “mirror” that reflects and magnifies those patterns.
Through striking visual examples and real-world cases, the lecture demonstrates how bias appears in different AI applications. Participants see how language models may describe men and women differently in professional contexts, how image-generation systems often reinforce stereotypes (for example, portraying scientists or leaders primarily as men), and how algorithms can shape perceptions of roles such as parents, professionals, or experts.
The talk also examines deeper mechanisms behind these phenomena, such as biased training data, data gaps, and proxy signals that allow algorithms to infer gender indirectly. It presents research showing how such biases can influence important domains including hiring, healthcare, financial services, and digital platforms.
Beyond identifying the problem, the lecture encourages critical awareness and responsibility. It discusses how designers, organizations, and everyday users can recognize bias and reduce its impact. The goal is not only to expose the “broken mirror” of AI bias, but also to explore how we can begin to fix it together.
When Memory Meets AI: Telling Personal Stories in a New Way
General, Soft Skills, Professional Development, Data / AI / ML, Leadership, Women in Tech, Content, Marketing, Innovation, Inspirational, HR
An inspiring lecture about the power of AI tools for telling deeply personal stories. The session explores how AI can help us reconstruct memories, transform life experiences into visual narratives, and give new form to moments and memories.
Through personal examples, I demonstrate how AI tools can be used to build stories from memory, such as creating visual scenes from childhood experiences, reflecting on the challenges of negative body image, or recreating meaningful moments like the first year of immigration to a new country. These examples illustrate how images, scripts, and short videos can emerge from a dialogue between memory, creativity, and technology.
The lecture also introduces the process of crafting a personal story with AI: how to translate memories into prompts, how to write a simple narrative structure, how to design scenes visually, and how to use different AI tools to turn an idea into a short visual story.
Beyond personal storytelling, the session explores how narrative techniques can be applied in many areas of life. Storytelling can strengthen professional presentations, enrich teaching and training, support marketing and communication, and help people express complex ideas in a memorable way.
The talk ultimately invites participants to see AI not only as a technical tool, but as a creative partner, one that can help transform memories, experiences, and ideas into powerful stories.
When the Foundations Shift – Creativity, Innovation, AI, Rights, and What Lies Between
General, Soft Skills, Professional Development, Data / AI / ML, Innovation, Inspirational
A thought-provoking lecture that explores how generative AI is reshaping the very foundations of creativity, invention, and intellectual property.
For centuries, the basic assumption behind intellectual property systems, whether copyright or patent law, was relatively clear: a human creator or inventor produces an original work or invention. Today, that assumption is being challenged. AI systems can generate ideas, images, music, texts, designs, and even technical solutions in seconds. This shift forces us to reconsider fundamental questions: Who is the creator or inventor? What does originality mean when machines recombine millions of existing works and data points? And where should the boundaries of ownership be drawn?
The lecture explores how these questions affect both creative professionals and technological innovators. For artists, designers, writers, and filmmakers, AI raises concerns about training data, style imitation, and the ownership of generated works. For inventors, engineers, and R&D teams, it raises parallel questions: Can an AI contribute to an invention? What counts as human inventorship? How should we think about novelty and inventive step when AI tools accelerate ideation and problem solving?
Beyond the legal debate, the lecture addresses a deeper transformation in the creative and innovative process itself. In a world where generation becomes easy and abundant, the real differentiators may increasingly lie in human vision, judgment, domain expertise, and the ability to frame meaningful problems.
The session provides practical perspective, helping creators and inventors understand the changing landscape and rethink their role in a world where human ingenuity and machine intelligence increasingly work together.
Custom-Made AI Lectures about AI Disruption in Various Industries: Opportunities, Risks, and What Comes Next
General, Soft Skills, Professional Development, Data / AI / ML, Entrepreneurship, Leadership, Women in Tech, Innovation, Inspirational, HR
I design custom-made lectures based on one principle: the same story does not fit every audience. Each lecture is developed specifically for a particular field, organization, or professional community, and is built on focused research about AI influence on the relevant technologies, the real challenges and opportunities, and the questions that matter most to that audience.
The preparation combines an AI oriented technology overview of the industry, a structured mapping of trends and risks (what is changing rapidly, what uncertainties are emerging, and what ethical or professional questions arise), and a highly practical layer focused on what professionals can do next. This includes identifying opportunities for professional development, recognizing new skills that may become essential, spotting emerging trends in the field, and understanding how learning, training, and daily work practices are likely to evolve.
The result is not a generic talk about AI, but a deeply relevant and thought-provoking session designed to help professionals understand how their field is changing, and how they can actively shape the future of their profession.
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Creative Thinking in Personal and Professional Life in the Age of Artificial Intelligence
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Gender Bias in Artificial Intelligence
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When Memory Meets AI: Telling Personal Stories in a New Way
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When the Foundations Shift – Creativity, Innovation, AI, Rights, and What Lies Between
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Custom-Made AI Lectures about AI Disruption in Various Industries: Opportunities, Risks, and What Comes Next
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