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OUR SPEAKERS
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With over 10 years experience in product, marketing and growth, Pearl has led leadership positions at companies such as Meta or NICE coaching highly skilled teams to deliver impact. A two times VP of marketing for SaaS start-ups, Pearl has a successful exit behind her and the stories needed to help build growth organizations from 0:1, and to scale them to billions of users.
Pearl Lieberman
Lead, Product Marketing
English, Hebrew, French
Languages:
Location:
Raanana, Israel
Can also give an online talk/webinar
Paid only. Contact speaker for pricing!
MY TALKS
Product Marketing - The Art and the Science
General, Leadership, Business Development, Marketing, Content, Women in Tech
In today's tech world, product marketing stands as a crucial pillar of success. This talk explores the art and science of effectively bringing products to market. It begins with the fundamental principle of understanding your audience—their needs, aspirations, and challenges. Armed with this knowledge, we craft compelling narratives that connect with customers on a profound level.
Product differentiation takes center stage, emphasizing the importance of showcasing what makes your product unique. Leveraging both digital and traditional marketing channels, we create a dynamic presence that resonates with our target audience.
Yet, it doesn't end at the launch; true product marketing excellence extends throughout the customer journey. Continuous data analysis and customer feedback fuel iterative improvements. In this ever-evolving landscape, successful product marketing remains a beacon of innovation, customer-centricity, and strategic excellence.
Growth Marketing
Soft Skills, Business Development, Women in Tech, Innovation, Marketing, Content, Product
Growth marketing is a dynamic discipline that thrives on innovation and data-driven strategies. It starts with a deep understanding of your audience's needs and aspirations, allowing you to create compelling narratives that resonate authentically. Trust is the cornerstone of lasting customer relationships.
Data analytics provides the roadmap for growth marketers. Measuring key metrics and adapting strategies based on insights ensures your efforts are efficient and effective. In our digital age, the toolbox is vast, with social media, content marketing, and SEO as potent tools for reaching and engaging your audience.
Embracing innovation is non-negotiable. Be agile, experiment, and don't shy away from emerging technologies. Growth marketing is a journey that requires dedication to continuous improvement, always putting the customer at the center.
Product Marketing - The Art and the Science
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Growth Marketing
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