Neta Dror is a self-taught developer, entrepreneur, and founder of a B2B SaaS company. With a background in marketing and product management, she made the leap into coding just a few years ago, teaching herself web development from scratch. Today, she runs her own dev company, building scalable applications and tackling complex multi-tenant architectures with Firebase, React, and Node.js.

Her journey from product strategy to hands-on development is a testament to the power of curiosity, perseverance, and strategic learning. In this talk, she’ll share her insights on "Build and Grow"—how she transitioned from marketing to full-stack development, bootstrapped her way into building real products, and grew her own tech business.

Neta's perspective bridges the gap between product thinking and development, helping others navigate career shifts, upscale efficiently, and create impactful software. Whether you're an aspiring developer, a product manager looking to get technical, or an entrepreneur building tech products, this session will give you practical takeaways on learning to code, building products, and growing a business.