Most GTM leaders today are flying blind on partnerships—not because they're bad at their jobs, but because they've never seen what great partnership execution looks like.
As a 32-year-old mother of five who built Zugit from the ground up as a solo founder, I understand the pressure to make every decision count. Five years ago, you could scale without strong partnerships. Raise capital, hire fast, burn through growth. Partnership revenue? Nice to have. Today, capital efficiency rules everything. Partnerships aren't optional anymore—they're the difference between hitting targets and missing by 30%.
But here's the problem: an entire generation of GTM leaders rose through the ranks during 'growth at all costs.' They never learned what great partnership execution looks like. They don't know how to measure partner influence. They can't tell which relationships drive real revenue versus which are just noise.
After completing 400+ ecosystem audits across companies ranging from Series A startups to public enterprises—including a $5B+ cybersecurity leader and an $8B market cap work management platform—I've identified the same pattern everywhere: smart, experienced leaders are missing 15-30% of potential revenue because they literally don't know what they're missing.
In this talk, I'll share the frameworks that separate high-performing partnership programs from those that struggle. You'll learn how to identify the revenue hiding in your ecosystem, measure true partner influence beyond basic attribution, and build the intelligence layer that turns partnerships from a 'nice to have' into your most predictable revenue engine.
Whether you're a CRO trying to hit aggressive targets, a founder scaling efficiently, or an investor evaluating portfolio company growth strategies, you'll walk away knowing exactly what 'great' looks like in partnership-led revenue—and how to build it.