Melinda is founder-CEO of Baby2Body the award winning, wellness company for women. A Sports and Exercise Psychologist, author and innovator, passionate about wellness, and optimising both health and performance through technology. Melinda founded Baby2body in 2015 and has created a global community of>1,5m women on the platform, a serial entrepreneur she founded and exited a boutique fitness business, wrote a bestselling book on wellness and is an advocate for women in technology. She has a proven track record of innovation, product and business development, in fitness, wellness and technology. She holds numerous board seats including Team GB Olympic- Snowsports.