Joanna is the founder of Little Riot, a company that creates human-centric technology products. After creating a viral internet sensation with first product ‘Pillow Talk’, a device for connecting families across distance, the company continues to explore ways for people to stay connected, but not distracted. After starting as a university project, Joanna's technology now ships into 55 countries as a consumer product, and is used in children's hospitals to connect sick kids with their parents.

Joanna is also a competitive weightlifter and was formerly Britain's Strongest Woman.