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Ingrid Olmesdahl is a Strategic Agency Partner lead at Microsoft, focused on building business partnerships with Microsoft's strategic global agency partners. With over 10-years' previous experience in partnerships and new business in digital agencies and technology companies, she has built agency growth strategies, lead a number of successful teams and helped grow successful partnerships with some of the world's largest marketing and advertising networks.

Her passion for developing digital skills, sustainability and development of the wider industry can be seen through the programmes with BIMA, YouMakeIt, SheSays and more

ingrid olmesdahl

Strategic Agency Partner Lead
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London, United Kingdom
Can also give an online talk/webinar


Transforming agencies business models

Leadership, Business Development, Product, Data / AI / ML

Digital transformation is a conversation most agencies have been having with their clients for a decade or more. But there remains huge opportunity for agencies able to turn that insight inwards. In this session we explore how to turn an agency’s bread and butter – project-based services – into productised, repeatable and far more profitable offerings. An essential session for any post-pandemic agency looking to find new revenue streams.

Key takeaways:

· The technical as well commercial aspects of agency transformation

· How to create a product from a service

· How to engage clients and employees

· How to optimise ops

Building successful agency partnerships

Business Development, Leadership

Discussion on the importance of business partnerships and how to build successful agency partnership.

Key takeaways:

· Invest in the right team and structure to ensure successful partnership

· Set clear direction and metrics

· Invest for the long-term, not quick wins

· Partnerships can we found anywhere, have a growth mindset about how you approach things

This vodcast, during the Covid-19 2020 pandemic period, is with Ingrid Olmesdahl, Microsoft Strategic Partner Lead & James Marshall, Microsoft Azure SMB Customer Lead. Some great conversations about all things partnerships.

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