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OUR SPEAKERS


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Francesca leads the product organization at Hemnet, Sweden’s biggest property portal. She has worked in product development for more than 10 years, building e-commerce marketplaces, communities, and games.
She is passionate about creating product that can bring some good to people's lives, and doing it together with a team of people from whom she can learn.
She has experience in building product organizations, scaling them up, and creating a product-centered culture. She talks about the practical application of product frameworks and aims for the perfect balance of inspiration and practical hands-on advice in all of her talks.
Francesca Cortesi
Chief Product Officer
English, Italian, Swedish
Languages:

Location:
Stockholm, Sweden

Can also give an online talk/webinar
Paid only. Contact speaker for pricing!
MY TALKS
The importance of product strategy - and how we made it the engine of our growth
Product, Innovation


During the fall of 2020, we set a new product strategy for our company, and for the first time in my career, I had to tackle the challenge of setting, communicating, and creating buy-in around it while working remotely.
This experience made me think about why is important to have a product strategy as a tool to create direction for the entire product organization, and my role as a CPO in the balance between defining directions and welcoming feedback. It also forced me to unlearn how I always worked with product strategy as I had to approach it while the team was fully remote, meaning not having the possibility to use the face-to-face presentation that I was so used to.
What I want to share is my experience and how I learned to embrace remote tools while going through the process.

A new toolbox for remote work: how the pandemic innovate the way we work
Product, Innovation


In this talk I go through how at Hemnet we innovated the way they work during the pandemic, to get the best from both physical distance and collaboration. I also highlight some really concrete tips and frameworks that might make you reconsider how you work with ideation and cross-company rollouts.

Continuous Discovery in Practice
Product, Innovation


Product Discovery is one of the hottest topics in product right now. Yet there are still many teams that struggle with having a breakthrough with their discovery habits.
In this talk, I dissect the most common challenges around discovery and give some concrete tips on how product teams can overcome them.

Our journey with continuous discovery: what we learned by working with the opportunity solution tree
Women in Tech, Innovation, Product


Discovery is undoubtedly an indispensable skill for anyone working with product development. But how can you actually do that in practice?
In this talk, I go through:
-How our journey with continuous discovery began
-How we built and start using the opportunity solution tree
-The mistakes we did along the way
-What we learned and how we adapt the way with continuous discovery based on those failures
It is a talk rooted in real product work, with many concrete takeaways that product team can directly start implementing

The importance of product strategy - and how we made it the engine of our growth
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A new toolbox for remote work: how the pandemic innovate the way we work
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Continuous Discovery in Practice
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Our journey with continuous discovery: what we learned by working with the opportunity solution tree
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