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OUR SPEAKERS

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Einat Hazan is a founder, creator, speaker, and entrepreneur. For over two decades, Einat founded diverse companies in New York City. After two decades, Einat consolidated all her experience into one firm doing what she knows best: building successful, creative brands. This led to the founding of UNIQA, a global firm specializing in creative growth. Her expertise lies in creating ideas and turning them into profitable, creative projects, with a passion for developing brand strategies that resonate deeply with customers and lead teams to exceptional performances.

Passionate about education, Einat founded UNIQA Academy, a youth entrepreneurship program that teaches life skills through entrepreneurial thinking, aiming to cultivate a mindset of dreaming big and embracing possibilities among the next generation.

Einat Hazan

Founder / Entrepreneur
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English, Hebrew
Languages:
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Location:
Tel Aviv, Israel
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Can also give an online talk/webinar
Paid only. Contact speaker for pricing!

MY TALKS

Beyond the Logo: The Art of Branding

Design, Entrepreneurship, Leadership, Marketing, Innovation, Inspirational, Content, Product, General, Professional Development, Community / Networking, Women in Tech, HR, Business Development

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Uncover the vital roles of marketing and storytelling in shaping your brand identity and ensuring consistency across all communication channels. Learn to understand your audience, maintain brand consistency, and build trust through authenticity. We'll analyze iconic logos, discuss both successful and failed rebranding efforts, and conclude with a real-life case study followed by a Q&A session.


Who is it for:

This lecture is designed for entrepreneurs, marketers, and business owners eager to develop a strong and enduring brand identity. Suitable for both new ventures and those looking to rejuvenate an existing brand, it provides essential insights into crafting a comprehensive brand strategy.


What you will learn:

Attendees will gain insights on how to effectively convey their brand’s story and values, align marketing efforts across various platforms, and connect deeply with their audience. This session will equip you with the knowledge to evaluate and enhance your branding practices, ensuring your brand effectively stands out in a competitive market.

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Crafting Unique Customer Experiences for Brand Success

General, Product, Marketing, Content, Business Development, Innovation, HR, Design

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Explore how customer experience (CX) can be the game-changer for your brand. We'll start by debunking the misconception that CX is all headaches and expenses and discuss why, in reality, investing in CX leads to brand loyalty, word-of-mouth marketing, and ultimately increased revenue.

We'll analyze the financial perspective of CX, and why many businesses overlook it in their budgeting and explore the ROI of CX, along with hands-on budget analysis exercises.

We will delves into service design and its importance in CX, including mapping the customer journey and designing customer-centric systems. Design thinking is a human-centric approach to CX, where we build empathy, brainstorm, prototype, and test tangible solutions to CX problems.


Who is it for:

This workshop is perfect for entrepreneurs, marketers, business owners, and anyone interested in providing unique customer experiences. Whether you're starting a business or rethinking an existing one, this workshop is essential.

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Empowering Brand Champions Through Employee Branding

General, Professional Development, HR, Inspirational, Innovation, Marketing, Content, Community / Networking, Entrepreneurship, Leadership, Business Development, Design

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Discover how to empower your employees to become brand champions, amplifying your company's values and mission from the inside out. We'll explore effective strategies for integrating branding into every aspect of the employee experience, from onboarding to daily operations, to create a cohesive and motivated workforce that drives brand loyalty and customer engagement.


Who is it for:

Ideal for business leaders, HR managers, and team leaders who are keen to harness the power of employee branding. This lecture is crucial for those looking to enhance their company culture, improve employee retention, and boost overall brand perception by empowering their workforce.



What will you learn:

Participants will learn how to effectively communicate their brand's identity and values through every facet of the employee experience. You'll gain insights into fostering a work environment where every employee feels connected to and responsible for the brand's success, enhancing customer interactions and overall corporate image. This session will equip you with the tools to create a strong internal brand that resonates across all external touchpoints.

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Mastering the Art of High-End Branding on a Budget

General, Product, Design, Inspirational, Innovation, Marketing, Content, Entrepreneurship, Leadership, Business Development

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Explore how to craft a luxury brand on a budget in our lecture, "Creating Affordable Luxury." Learn key strategies for allocating funds wisely, focusing on essential elements like sensory branding, elegant packaging, and strategic marketing to evoke luxury. This session covers how to deliver premium customer experiences and develop pricing strategies that convey exclusivity without significant investment.


Who is it for:

Ideal for small business owners, marketing professionals, and entrepreneurs aiming to elevate their brand's appeal. Perfect for those seeking practical insights on building a luxury perception while managing limited resources.

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Steering Leadership Through Crisis

General, Professional Development, Business Development, Leadership, Entrepreneurship, HR, Inspirational, Innovation

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Learn to lead your business effectively through crises in our comprehensive lecture, "Steering Through Crisis: Effective Leadership in Challenging Times." Drawing from real-life experience managing a global firm during Hurricane Sandy and the COVID-19 pandemic, this session provides vital strategies for minimizing losses and adapting swiftly. Discover how to stay calm, creative, and proactive through each phase of a crisis—from initial recognition to recovery and preparation for future challenges.


Who is it for:

Designed for business leaders, managers, and entrepreneurs, this lecture is essential for anyone tasked with navigating a company through unpredictable times. It offers critical insights for those looking to fortify their crisis management skills and ensure their organization can thrive in the face of adversity.



What will you learn:

Uncover strategies to identify crises quickly, respond effectively, and manage team stress. Learn to implement innovative solutions, maintain business stability, and adapt to ongoing changes. This lecture equips you with the knowledge to prepare for future crises, enhancing your resilience and ensuring your business's longevity and success.

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Unlocking Growth through Strategic Partnerships

General, Product, Design, Content, Marketing, Innovation, Inspirational, HR, Community / Networking, Women in Tech, Entrepreneurship, Leadership

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Explore the strategic potential of brand collaborations in our enlightening lecture on "Collaborative Power: Unlocking Growth through Strategic Partnerships." Discover how even the largest brands leverage partnerships to expand reach and innovate in their markets. We'll cover how to select the right partners, allocate budgets effectively, and execute partnerships flawlessly. Learn the secrets to successful collaborations, unlock synergies between brands, and propel your brand to new heights by harnessing the power of collaboration.


Who is it for:

This lecture is designed for marketing professionals, brand managers, and business owners looking to deepen their understanding of brand collaborations. Ideal for those interested in leveraging influencer marketing or exploring partnerships with other brands, this lecture provides essential insights and tools to help make informed decisions and foster successful collaborations.



What you will learn:

Participants will gain insights into the strategic planning and execution of brand partnerships. Learn to identify and select ideal collaborators, manage budgets effectively, and implement collaborations that enhance brand value and expand market reach. This session will equip you with the knowledge to harness the power of collaboration and transform partnerships into major success stories.

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Sustainable Innovation: Transforming Branding through Eco-Friendly Packaging

General, Professional Development, Product, Design, HR, Inspirational, Innovation, Marketing, Content, Community / Networking, Diversity and Inclusion, Women in Tech, Entrepreneurship, Leadership, Business Development

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Discover the critical role of sustainability in branding with our lecture on "Sustainable Innovation: Transforming Branding through Eco-Friendly Packaging." This session examines the alarming impact of waste, particularly from product packaging, which accounts for 50% of global waste. We'll explore how brands can take responsibility by innovating packaging to serve dual purposes, thus reducing waste and enhancing marketing strategies. Learn how to design packaging that not only secures the product but also serves a secondary, usable purpose like plantable boxes or reusable bags.


Who is it for:

This lecture is designed for brand managers, product designers, marketing professionals, and sustainability advocates looking to integrate eco-conscious practices into their branding strategies. It's perfect for those committed to reducing environmental impact while enhancing brand perception and customer loyalty.


What you will learn:

Participants will gain insights into the significance of sustainable packaging and its direct benefits for environmental conservation and brand enhancement. Learn strategies for designing versatile, reusable packaging that aligns with sustainability goals and creates memorable brand experiences. This approach not only reduces waste but also positions your brand as a leader in innovative, responsible marketing.

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Beyond the Logo: The Art of Branding

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Crafting Unique Customer Experiences for Brand Success

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Empowering Brand Champions Through Employee Branding

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Mastering the Art of High-End Branding on a Budget

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Steering Leadership Through Crisis

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Unlocking Growth through Strategic Partnerships

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Sustainable Innovation: Transforming Branding through Eco-Friendly Packaging

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