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OUR SPEAKERS
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Christina Minshull is the CEO of The Brand Audit, helping CEOs, Founders & Execs transform influence to impact through personal brand strategy. A storyteller with a spreadsheet mindset, she has nearly two decades of experience leading high-performance Brand, Social, and Digital Marketing teams at global corporations like EY, LinkedIn & WestJet.
Christina is passionate about helping others turn potential into reality with the visibility that comes from social media. A Top LinkedIn Voice in Brand Strategy & Social Media, Christina is a sought-after global speaker and creator, with 25K+ followers across LinkedIn (@ChristinaMinshull) and TikTok (@thelinkedinguru).
She collaborates with brands like Hootsuite, TikTok, HubSpot & Marketing Week shaping industry conversations and attracting high-profile executives from EY, Amazon, Microsoft, IBM, Cisco across the globe.
Christina Minshull
CEO
English
Languages:
Location:
London, United Kingdom
Can also give an online talk/webinar
Paid only. Contact speaker for pricing!
MY TALKS
Build Your Executive Brand
Marketing, Professional Development, Leadership, Entrepreneurship
Your company’s greatest asset? Your people. Yet, fewer than 1% of CEOs and executives actively engage in thought leadership—despite the fact there's 1B+ people on LinkedIn and 71% of consumers say an active CEO presence increases their likelihood of purchasing.
In this keynote, CEOs and Executive teams will learn how to bridge this gap, humanize their content, and leverage thought leadership to create a more connected, engaged team and a thriving business ecosystem.
We break down:
-How to lead online and offline.
-Why your personal brand is leadership, not a vanity project.
-The science, psychology and data behind personal branding.
-How to create an executive brand that attracts talent, partners and customers.
-How to use systems to scale your visibility—without draining your time.
-What CEOs and Executives get wrong about personal branding — and how to modernize your presence.
Attendees will walk away with inspiration, data and frameworks to build their personal brand, build trust with internal and external stakeholders and become industry thought leaders.
Search Starts on Social
Marketing, Content
Search isn’t what it used to be. The way people discover brands, products, and services has shifted—dramatically. Today, 40% of consumers use social media for search instead of Google—and TikTok is leading the way.
We’re not in the “attention economy” anymore. Attention is the economy. The question isn’t just how to get it—it’s where.
From spending four years as a creator and building enterprise TikTok strategies for global brands, I’ve seen firsthand how social is reshaping search. What worked yesterday won’t work tomorrow. Brands that understand this shift will dominate. Those that don’t? They’ll disappear.
In this keynote, we’ll break down:
-Why search is shifting from Google to social—and what it means for brands.
-How TikTok is shaping the future of discovery (and what businesses must learn).
-The new rules of brand visibility in a world where attention is everything.
-How to optimize for discoverability where your audience actually searches.
-Attendees will walk away with a clear roadmap to stay ahead of the shift, build brand presence where it matters, and leverage social platforms as the new search engines.
Stop the Scroll on Social
Marketing
In a world of infinite distractions and short attention spans stopping the scroll is essential for brand success.
As someone who spent years as a Head of Social, is the CEO of a social media agency and LinkedIn/TikTok Creator with 30K following, I’ve seen firsthand what grabs attention and what gets lost in the noise.
The average person spends just seconds deciding whether to engage with your content. So, how do you break through, make them stop, and get them to engage?
In this keynote, we explore:
The psychology behind the scroll: Understanding the behavior that drives engagement.
Crafting thumb-stopping content in the first 3 seconds: What actually makes people pause.
The art of the hook: How to use verbal hooks, headlines, captions, and thumbnails that demand attention – Proven examples and templates.
Visual storytelling: The power of visual hooks, video, design, and authenticity – How I use video on TikTok and LinkedIn to connect with audiences, build trust, and keep them coming back for more.
The role of emotion and curiosity – how tapping into emotion and intrigue can keep viewers engaged and sharing.
Attendees will walk away with a toolkit of actionable strategies to create social content that stands out, captures attention, and keeps people engaged—no matter the platform.
Build Your Executive Brand
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