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OUR SPEAKERS
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Billy is a recovering Mancunian and Co-founder of leading B2B tech marketing and RevOps agency, ENVY. For years she was also crippled by public speaking anxiety.... and now shares her journey to overcome it.
Her entire career has revolved around marketing B2B tech brands globally. From shiny new startups with a BHAG, to more established tech companies fighting for market dominance. BrandShield, Check Point Software, Nuvei, Fiverr Enterprise, IDE Technologies, Entro Security, Quantum Machines, to name just a few of Envy's clients. Oh, and they’re also HubSpot Diamond Partner.
When she's not talking about or solving [world] problems relating to tech marketing, you’ll find her trying to keep up with her two daughters and the crazy dog she was coaxed into adopting.
Infrequent downtime tends to include chewing on a secret stash of licorice, cracking up over Ricky Gervais, and plotting an escape route to Bali or Thailand, in no particular order.
Ex-Brit, who stinted in Australia and is now living hectically in Israel.
Billy Cina
Managing Partner
English
Languages:
Location:
Ramat Hasharon, Israel
Can also give an online talk/webinar
Paid only. Contact speaker for pricing!
MY TALKS
Testing your brand and product messaging like it’s 2025
Marketing, Content
Whether you’re leading the marketing for an established company or a shiny new startup.
At some point, these questions surface:
- Do we stand out from the crowd?
- Is our messaging working?
- Why aren't we converting more website visitors?
- Does our target audience understand what we do?
- Does our target audience understand how we differ from our competitors?
- What can we do to get our message across better?
Most companies go through some kind of messaging process with internal and/or external assistance. They compromise over the output in order to get “something out in time for.....….”. Then they change their website copy and design and hope for the best.
Winging it. Pure luck. Untested. A time suck. Often expensive. Usually ineffective.
There is another way.
I've developed a methodology (tech, people, processes) to test messaging for specific campaigns and company branding. This saves brands time and money by:
1. Launching brand messaging that hits the mark.
2. Ensuring online campaigns go live more effectively more quickly and drive results.
Best part? You can do it yourself. I provide you with the steps of exactly how.
Beyond Clicks: The New Rules of B2B Demand Generation
Content, Marketing
B2B companies are pouring ~120% more budget into paid traffic—but are they actually generating more leads? Spoiler alert: Not necessarily. The old playbook of relying on attribution models, single-channel strategies, and generic content just doesn’t cut it anymore.
In 2025, the most successful B2B companies won’t just be running ads—they’ll be orchestrating full-funnel strategies where brand, creative, and data work together to drive actual revenue.
First-party data will become the gold standard, as tighter privacy regulations force marketers to rely less on third-party tracking and more on direct customer insights. And while AI will take over repetitive marketing tasks, strategy, creativity, and execution will remain firmly in human hands.
Traditional attribution models? Dead. The smartest companies will measure success through correlation, not last-click wins, connecting the dots between marketing efforts and revenue impact.
Meanwhile, ABM will move beyond just enterprise sales, with more mid-market and growth-stage B2B companies adopting hyper-targeted, multi-channel approaches.
I'll also be covering why,
✅ Brand awareness isn't optional
✅ Attribution is dead
✅ Diversification is key
✅ Marketing needs to prove revenue impact, not just lead volume
✅ AI is a tool, not a replacement
You'll walk out ready to market with impact.
The Silent Career Killer: Why Speaking Up Matters & How Great Speakers Prepare
Soft Skills, Professional Development, Marketing, Content, Inspirational, Women in Tech
Ever sat in a meeting with a brilliant idea but kept quiet, only to hear someone else say it and get all the credit? Or maybe you’ve avoided speaking up at a PTA meeting, worried you’d sound unprepared or say the wrong thing? I get it. Public speaking, whether on a boardroom, on a stage, or even in everyday conversations, can feel intimidating. But staying silent is costing you more than you think.
In this talk, I will NOT harp on how staying silent holds you back professionally and personally. You already know that!
I will pull back the curtain on how great speakers prepare. Because here’s the secret: they’re not fearless, they’re just ready.
I’ll cover:
- My personal journey from public speaking anxiety to actual enjoyment (yep!)
- How to start speaking up in meetings, even if it terrifies you
- A behind-the-scenes look at how experienced speakers prepare, practice, and handle nerves
- Simple strategies to make your voice heard—whether in a Zoom call, a PTA meeting, or on stage
If you’ve ever held back your thoughts, worried about what others might think, this talk is for you.
Testing your brand and product messaging like it’s 2025
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Beyond Clicks: The New Rules of B2B Demand Generation
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The Silent Career Killer: Why Speaking Up Matters & How Great Speakers Prepare
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