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OUR SPEAKERS
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A seasoned marketing professional with over 15 years of experience, having worked for corporations (Wix.com, SAP) as well as start-ups (Seebo, Splitit). I now oversee product marketing for some of Appflyer's strategic premium products. As a senior marketing executive, I have led go-to-market efforts for some major product launches while leading a team of marketing professionals in B2B and B2C marketing. In addition, I hold an MBA in marketing from Reichman University.
Adi Krysler
Senior Product Marketing Manager
English, Hebrew
Languages:
Location:
Ramat Hasharon, Israel
Can also give an online talk/webinar
Paid only. Contact speaker for pricing!
MY TALKS
Building a marketing plan and setting the right goals
Women in Tech, Marketing
Step-by-step into building the perfect marketing plan: do your research, define target audience, define initiatives and objectives and set goals.
How to run a successful ABM campaign
Marketing, Women in Tech
If you’re a marketer, you’re no stranger to the idea of ABM (whether you’re actually doing it or not). I will share insights on how you can build a successful ABM strategy:
Aligning marketing and sales/csm
Selecting and segmenting accounts
Personalising content to your audience and their mindset
Measuring your business impact
Transitioning into product marketing
Marketing, Women in Tech
I will be sharing just how I came to be in the role. Many believe that in order to get a tech job you need a technical/engineering background but that is not the case. Hear how I have progressed from a role as a journalist in tech marketing and what are the unique skills I've acquired along the way and how I bridged any gaps in training and experience.
Building a marketing plan and setting the right goals
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How to run a successful ABM campaign
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Transitioning into product marketing
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