A success story about the digital transformation of a positive entertainment project created in 2003 and which achieved great success in the traditional media. The founder and her team challenged themselves to learn and apply the necessary changes to turn Ludi the pirate into a startup that lives on digital platforms. Challenges, decisions, talent recruitment, team leadership and happy management, content creation and production, programming of suitable platforms (we are still improving) creation of a video channel on YouTube an own digital publisher (in the process of improvement; it will be ready in July 2020). How through digital marketing and Public Relations campaigns you can position and grow a completely original brand created in its beginnings in Spanish. Monetization challenges and global reach in different languages.