Lihi is the Co-founder and CRO at Syte, the world's first end-to-end product discovery platform, powered by visual AI. In 2015, a frustrating chase after an unidentifiable red dress sent Lihi on a mission to make shopping delightful, seamless, and intuitive, and so, Syte was born.

With more than 15 years of experience in entrepreneurship, finance, and investment banking, including her role as VP of Private Banking at Bank Leumi (UK), Lihi has led Syte to the top 1% of fastest-growing SaaS companies worldwide.

A seasoned speaker and eCommerce expert, Lihi can be seen sharing her insight at industry events like Shoptalk and in publications including TechCrunch and Forbes.