OUR SPEAKERS

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Yolanda is a recognised expert, innovator and contributor in product and UX with tons of experience in user interface design, visual art direction, storytelling and UI implementation strategies for system designs for any platform. She is passionate about making technology more human by crafting elegant and simple applications that are beautiful and make a difference in people's lives. Her experience with organisational development, design culture, process, strategy and execution is the direct result of having shipped numerous incredibly awesome product releases. By working closely with users, executives, engineers, stakeholders, and investors, she makes sure that products and services exhibit simplicity, consistency, stylistic breadth, attention to detail, balanced beauty and innovation.

Yolanda Martin

Platform Ecosystem Design Director
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English, Spanish, Greek
Languages:
Location:
london, UK
Can also give an online talk/webinar

MY TALKS

User Centered Design is obsolete.

UX / UI, Design, Product, Leadership, Innovation

I am very aware that going against years of indoctrination on UCD is controversial, but hear me out. The world is going through a paradigm change. During decades as product designers, all we were told to care about was to fulfil users needs and cater to their individualism. But that practice has created a few unexpected outcomes that go beyond the product itself. What about if by solving a User-Centred issue we created a huge systematic, environmental or socio-economic problem? What can we do to design better products that are more harmonious to the planet and it habitants?

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