OUR SPEAKERS

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I’m a product manager at heart with deep knowledge of software development and 15 years’ experience in the software industry. I’ve led products both in local startup-like teams and wide corporate environment. I’m a people person, love challenges and passionate about web, mobile, UX, entrepreneurship and social products. My aspiration is to improve the lives of my users by creating amazing products.

Shira Weinberg Harel

Product Team Lead
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English, Hebrew
Languages:
Location:
Tel Aviv, Israel
Can also give an online talk/webinar

MY TALKS

Smart Replies, Dumb People

UX / UI, Mobile, Design, Product, General, Inspirational

Smart reply suggestions have recently become available in services and products – from smart mobile keyboards on iOS and Android to reply features included in Gmail, Allo, Linkedin and Cortana in Skype. As we, the users, become more lazy, and these features become more common – how will our behavior be affected? In this session, I’ll explain what drives this evolution and why is it happening now, review some top products who incorporated smart reply features, and discuss the future directions – what are the next steps of this evolution? Are we going to lose our personal touch in online communication and become communication robots?

Leverage habits, don't create them

UX / UI, Design, Product, Mobile, Marketing

In 2020, each of us has multiple devices, tons of apps and endless notifications that keep us busy and actually - overwhelmed. We are addicted to technology but our attention span is minimal – we’re lazy when it comes to getting used to something new. Since we’re already flooded with noise, information and entry points, it’s almost impossible to create new habits. Tools are much more likely to succeed when leveraging existing habits, and using them to provide value to the user without interrupting their natural flow. In this session we’ll better understand what “leveraging habits” means and see some examples of successful products that did it right.

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