Rachel Zalta is the Global Lead of Taboola's Creative Shop, a team that uses creative magic to make any brand successful on Taboola, the world's leading content discovery platform. Rachel holds a master’s degree in Social Psychology and regularly runs online behavior studies with professors from Harvard, Columbia, Yale, Cambridge, Wharton and others. She also conducted research for the IDF Intelligence Corps so watch out!
Global Lead, Creative Shop @ Taboola
Tel Aviv, Israel
Can also give an online talk/webinar
Paid only. Contact speaker for pricing!
Performance Marketing 101: How to Succeed (And the Psychology Behind It)
Marketing, Mobile, Design, UX / UI
Based on my 6+ years of experience at Taboola, and 2+ years as the Global Lead of the Creative Shop, I'll be sharing insights on what kind of images/videos/titles work and the secrets behind WHY they work.
Sorry Not Sorry: Women Communication in the Workplace
Leadership, Women in Tech, Diversity and Inclusion, HR
This talk includes research on women in the workplace in general, where the world is heading towards and how the words we use can mean much more than we think.
Communicating in a Global World (Based on Real-Life Experience!)
Professional Development, HR
I was asked to prepare this talk when we started hiring more and more people from all around the world and emails started getting misinterpreted.
Video Marketing 101: How to Succeed (And the Psychology Behind It)
Marketing, Content, Inspirational
Based on my 6+ years of experience at Taboola, and 2+ years as the Global Lead of the Creative Shop, I'll be sharing insights on what kind of videos work and the secrets behind WHY they work.