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Dr. Patricia Gestoso (she/her) is a senior customer success leader with 15+ years of experience delivering outstanding customer service, contract research, and training to Fortune 500 companies. She is a member of several technology councils at Dassault Systèmes and has deep expertise in operations and acquisition integrations.

Patricia is a cultural worker with experience living in three continents and building collaborations with nationals from 50+ countries. She founded the first gender ERG, recently shortlisted for the 2020 Women in Software Changemakers award UK, and she is a member of the regional Diversity and Inclusion Council.

She has developed the Ethics and Inclusion Framework©, a free tool that facilitates the assessment of the potential adverse impacts of products.

Patricia Gestoso

Head of Customer Support and D&I Council member
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English, Spanish,, French
Manchester, UK
Can also give an online talk/webinar


Mind the Innovation Gap: Identify untapped markets with ethical and inclusive product design

Design, UX / UI, Diversity and Inclusion, Product

Most creators envision making products and services of universal appeal. However, even the best intentioned designers come with their implicit unconscious biases about users and their preferences, needs, and behaviours. How can we highlight our blind spots and avoid deferring or disregarding ethical and inclusive considerations? Is being thoughtful about the impact of the solutions we create a zero-sum game?

The Ethics and Inclusion Framework© is a free tool that guides creators and developers through the process of identifying, preventing, mitigating, and accounting for the actual and potential negative impact of the solutions they create. The assessment is done via a questionnaire that incorporates the perspectives of users, unintended users, and non-users who may be indirectly impacted by the service or product. This systematic approach facilitates the discovery of neglected or negatively impacted groups by current solutions, highlighting opportunities to foster innovation,

How to create ethical and inclusive products and services

Diversity and Inclusion, UX / UI, Design, Product

We’ll use the Ethics and Inclusion Framework© free tool to help attendees identify, prevent, mitigate, and account for the actual and potential negative impact of the services and products they create.

The assessment is done via a questionnaire that incorporates the perspectives of users, unintended users, and non-users who may be indirectly impacted. The degree of inclusion of all those affected is evaluated against their diversity in terms of personal characteristics, accessibility, and access to technology. The likelihood of adverse outcomes is also assessed. As a bonus, uncovering those neglected and/or negatively impacted groups may highlight opportunities to foster innovation and differentiation.

Debunking Myths About the Low Representation of Women in Tech

Women in Tech, Inspirational, Diversity and Inclusion, Soft Skills

Are you overly qualified but you are not getting access to the plum projects or the next promotion? Are more junior male colleagues getting ahead of you in spite of delivering great work? Are you getting the feedback that you need to be “fixed” in order to succeed? Are you tired of people selling you a magic bullet that will fix forever the gender imbalance in leadership positions?

In this seminar I debunk common beliefs such as that there is a simple solution to the lack of women in leadership positions in tech or that you need to be fixed to get to the top. I’ll present 12 vicious systemic forces that account for the low representation of women in leadership positions in tech companies. I’ll also share some practices that can help you negotiate at work and at home.

Decision making in a VUCA world: Can mental tactics improve the odds?

Soft Skills, Professional Development, General, Leadership

We live in a volatile, uncertain, complex and ambiguous multilateral (VUCA) world. The frequency of disruptive events keeps accelerating and we are overwhelmed with abundance of information, options, and stimulation.

However, biologically, we are still wired for survival, as our primitive human ancestors. This means we overestimate risks, we discount rewards, and we use heuristics (rules of thumb) and unconscious biases (shortcuts) to speed up the thousands of decisions we make every day. This is very useful to escape a burning building, but it might be disadvantageous when we lead a project, conduct a performance review, or implement change.

In this seminar, I’ll share some examples of my 17+ years of professional experience where decisions were clouded by the influence of heuristics and biases. I’ll also discuss some of the mental tactics I use to mitigate those effects.

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