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An engineer (by education), a business developer and a sales manager (by profession) and a woman in technology activist (by passion). She tends to be a quick thinker, ambitious, persuasive, resistant to formal structure, and drawn to calculated risks.
More than 20 years of experience at the technology industry. Business development and sales roles at companies like Nokia and Microsoft. Helping organizations across the world to embrace new technologies like mobile networks, unified communications, smart working or cloud.
Currently teaching how to apply artificial intelligence to business functions at some executive education institutions.

Juana Fernández Silva

EMEA Alliances Director at Microsoft
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English, Spanish
Madrid, Spain
Can also give an online talk/webinar


What does smart working mean

General, Professional Development, Soft Skills, Innovation, UX / UI, Community / Networking

How to manage an organization where workers are not anymore going to the office every day.
What is a modern workplace. How to attract talent from everywhere that can work elsewhere.

How to apply AI to business functions

Data / AI / ML, Professional Development, Business Development, Innovation

Artificial intelligence is here and business functions need to understand how they can apply it to their specific functions like HR, Finance or Sales

Why diversity matters

Women in Tech, Diversity and Inclusion, Inspirational, Leadership

After 20 years of tech career I have developed a series of arguments in order to encourage girls to perform a career in tech.

Artificial Intelligence for Dummies

Professional Development, Data / AI / ML, General, Innovation

High level introduction to the world of Artificial Intelligence, Machine Learning, and Cognitive Services.

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