Iris Zarecki is a results-driven marketing leader with a proven track record of promoting technology products to international markets, at both start-ups and corporates. Iris brings a unique blend of technology and marketing; start-ups and large corporates; hands-on and leadership roles in a variety of marketing positions.
moshav mishmeret, Israel
Can also give an online talk/webinar
Paid only. Contact speaker for pricing!
B2B Marketing Strategies for Early-Stage Startups
Marketing, Innovation, Product, Entrepreneurship, Business Development
Learn how to apply B2B marketing strategies used by large corporates using your start-up marketing budget.
In fact, it's not about the budget. It is about understanding: - Your buyer personas and their agenda - Where do you fit in your market according to analysts, media and your competitors - How to build your marketing plan and budget focusing on these insights