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Iris Zarecki is a results-driven marketing leader with a proven track record of promoting technology products to international markets, at both start-ups and corporates. Iris brings a unique blend of technology and marketing; start-ups and large corporates; hands-on and leadership roles in a variety of marketing positions.

Iris Zarecki

VP Marketing
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English, Hebrew
Languages:
Location:
moshav mishmeret, Israel
Can also give an online talk/webinar

MY TALKS

B2B Marketing Strategies for Early-Stage Startups

Marketing, Innovation, Product, Entrepreneurship, Business Development

Learn how to apply B2B marketing strategies used by large corporates using your start-up marketing budget.

In fact, it's not about the budget. It is about understanding:
- Your buyer personas and their agenda
- Where do you fit in your market according to analysts, media and your competitors
- How to build your marketing plan and budget focusing on these insights

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