I'm a content enthusiast who loves words and loves seeing how they bring people and brands together. As a lead role in several companies, I am experienced with planning and executing marketing strategy independently and from scratch. My specialty is raising brand awareness using tailor-made storytelling and analytics optimized content.
Content Marketing Lead
Can also give an online talk/webinar
Paid only. Contact speaker for pricing!
How to Start Content Strategy From Scratch
Professional Development, UX / UI, Leadership, Content, Marketing, Community / Networking
This is a pep talk for any product or marketing manager who is asked to create a content marketing strategy for the first time. We will go through the steps needed to establish this new role as a milestone, including thorough market research and audience insights. We will also talk about inspirational case studies, how to avoid common perceptional mistakes, and, most importantly - how to have fun. No prior knowledge of content marketing is needed.